Google Shopping Management

Maximise your ROI with specialist campaign management

Google Shopping can be huge for ecommerce businesses. But where do you start? With product data, category structuring and feed creation, it can seem almost impossible to make the most of your budget without expert assistance.

Magpie’s Google shopping management services can help you unlock the platform’s full potential. Our time-served ecommerce consultants are ready to inject abundant experience and know-how into your campaign and make it a success. 

Why Google Shopping is a must

Holding around 80% of the search engine market, it’s clear to see why Google is so important to retailers. Product searches on the site’s Shopping channel are the perfect opportunity for ecommerce sites to drive traffic on their site and generate sales.

The challenge is getting your products seen and optimising campaigns to maximise conversion rates. That’s where Magpie comes in. We know exactly what works and what doesn’t when it comes to Google Shopping and Bing Shopping. With our help, your ecommerce business can drive traffic, boost conversions and increase profits,

What makes a successful campaign? 

There’s far more to Google Shopping success than most merchants think. As well as optimising the campaign itself, products and Google Shopping accounts require a lot of work to get them up to scratch. At Magpie, we offer a complete range of Google Shopping services:

  • Account creation – guiding your business in the first steps towards Google and Bing Shopping success
  • Account optimisation – adding essential information to get your business where it belongs on Google
  • Product optimisation – optimising attributes such as brand, title, descriptions and categories
  • Feed management – working directly with you and your ecommerce platform or third-party services and providers
  • Feed data optimisation – optimising the data on your shopping campaigns to target key searches and generate leads

Guiding your campaign

As well as our core Google Shopping services, our ecommerce experts provide specialist advice to guide your campaigns in the right direction. We work with your team to establish key targets across your campaign. Using custom labels, we can also assist with profit managements. Products can be organised, split and managed in separate groups based on profit margins.

With Magpie, our level of involvement is completely up to you. As well as ongoing Google Shopping management, we can provide ad-hoc Google Shopping auditing or general consultancy. More broadly, we can also assist with a range of paid media. Amazon, Bing and Google are all areas we work with, as well as a plethora of paid social media channels.

Tried and tested 

Our specialist ecommerce consultants have spent years improving Google Shopping campaigns for clients big and small. From a small monthly budget to tens of thousands, we have maximised the returns for businesses across a vast spectrum. And we’re ready to do the same for you.

Talk to our team today about how we can help your business succeed on Google Shopping.