eCommerce Effectiveness Audit

Find out how to improve your site with focussed tests

How effective is your ecommerce site? The truth is: most businesses aren’t sure. Without specific tools and know-how, it’s hard to determine how well your site is performing. As a result, it’s impossible for some businesses to improve their ecommerce operation.

Enter Magpie – a team of ecommerce experts ready to put your site to the test. From the front-end user experience to your technology stack, we perform focussed ecommerce audits to identify weak spots, recommend solutions and ultimately help you succeed online. 

Why you need an ecommerce audit

The main goal of your ecommerce site is to generate sales. To do so, it has to attract traffic, handle that traffic, provide an effective user experience, convert visitors into customers and finally process sales. It’s fair to say that it isn’t easy. Fall down in one area and your site could fail to fulfil its purpose.

That’s exactly the predicament so many companies find themselves in. And to make things worse, they don’t know why or how their site is failing. That’s where Magpie’s effectiveness auditing can help…

Attention where it’s needed

We provide bespoke audits to help you identify where your ecommerce operation is lacking. Rather than a general audit, we work with your team to identify key areas of focus, including:

  • Technology stack – how suitable is your platform, server and infrastructure?
  • Customer experience – products and branding, social proof and communications, checkout and payment, and site performance
  • Data management – CRM, data handing, analytics and reporting
  • Customer acquisition – Different channels of acquisition and how your budget is used
  • Ecommerce process – Your ecommerce operation more broadly, including your team, their skills and their roles as well as any third parties

How it works

Our tried and tested auditing process begins with meetings, interviews and workshops with key members of your team. This helps us to establish your current situation, company objectives and where work is required. From there, our ecommerce specialists access your ecommerce platform, analytics and server where required to complete a full review of your ecommerce operation.

Over the following weeks, our consultants will work with your team to complete a full audit of your ecommerce site and operation. We’ll assess the effectiveness of your site and identify key areas for improvement. Following the audit, our consultants can recommend a suitable course of action to improve your operation and reach your objectives. It’s that simple.

Time to talk

If there’s one thing we’ve learnt through years in the ecommerce industry, it’s that there is always room for improvement. Our ecommerce effectiveness audit services identify exactly where that is and how to go about improving it. The result is a more efficient ecommerce operation that delivers exactly what your business needs.

Please don’t hesitate to contact our team for more information on how an ecommerce audit could help your business.