So you already have your ecommerce website and have used a professional ecommerce design agency to create a robust, customer-friendly platform that has the functionality and appearance you need to deliver conversions. But how do you now build trust with arriving customers so that they become loyal users of your ecommerce website?
1. Photography and copy
If you’ve taken the time to have a professional, customised website built to your specifications, it’s important not to devalue it with generic stock imagery and poor content. Use high-resolution images and ideally have a suite of bespoke photos taken for your business proposition. Keep images at the same size ratio for visual consistency. With copy, use a copywriter to create high-quality, SEO friendly and engaging content and keep it simple. Update your images and content regularly according to a plan for the best results.
2. Tone of voice
ToV is a key driver of any business brand, so think carefully about how you want to come across. Avoid a loud ‘shouty’ style which will always sound over-the-top. Be friendly, clear and to the point, without resorting to superlatives or empty promises.
3. Contact details
Clear access to a customer support team, with different avenues for obtaining their support, builds trust with your customers and demonstrates that you are a legitimate business.
4. Transparent policies
Make sure you have a strong, legally compliant policy for returns, exchanges, deliveries, cancellations and so forth and aim to make them as customer friendly as possible. Again, this demonstrates that you are a customer-oriented business with quality at the heart of what you do.
A good ‘about us’ page and some personality will help your site to become memorable. Show photos of your team, images of happy customers and integrate your social media feeds for live, customer-driven content alongside your corporate blog. Look for opportunities to convey your human values so that your customers see your business as a people-led enterprise, rather than an automated digital platform!
6. Secure payment
This is absolutely key. Leading payment providers provide PCI compliance and SSL certificates. Offer a range of options to pay, including credit cards and PayPal. This gives your customers options. Flag up your commitment to security to build that peace of mind.
Follow these tips and you’ll start to see your ecommerce success grow!