3 tips for maximising conversions on your eCommerce store
Everyone and anyone can set up an eCommerce store in today’s world, but that doesn’t mean that everyone succeeds. If you want to stand out from the crowd and maximise your conversions to their utmost potential, then keep reading. Below we offer some top tips on getting the most out of your eCommerce store.
1. Don’t hide from the competition
We always see competition as a threat, but they should instead be a source of motivation, and inspiration. Check out what your competition is doing, and search for ways to do it better. If your business can offer something different, then you’re already off to a thrilling start!
2. Offer something different
When people land on your website via a search engine, there is a very small window in which they will consider whether they decide to purchase from your website or not. It’s that period of time that you’ve got to grab attention. Offer a discount that’s attractive enough to get people hooked on your business. If you wish, you can even go beyond discounts by offering something innovative that has the potential to trigger emotions. Don’t forget to monitor how successful your discounts or offers are too. If your click-through rate isn’t high, then switch it up and try something new. Google Analytics is a free tool that will help you track your success.
3. Create trust
We cannot underestimate the power of trust when it comes to maximising conversions. After all, the transaction is based on trust. So, if you don’t have trust in place, then the chances that customers will order from you are slim. You can build upon this trust by incorporating security features and making customers aware they are in place by using security logos and SSL encryption.
By simply following these three great tips, you’ll be off to a great start in increasing your eCommerce store conversions! If you’re interested in more tips and tricks on making a success of your eCommerce store, then get in touch with the experts today, or check out our blog for more information.