The power of video marketing cannot be denied in the current day and age. More and more eStores are embracing video because it connects with customers and it provides them with an easy way of presenting information that otherwise may be difficult to digest. Video is also great for SEO purposes. Integrating it with your social media campaign comes highly recommended for enhanced SEO and visibility, but you need to do this effectively to achieve the desired results. So, let’s look at using video on the different social media platforms that are popular today…
Twitter videos are limited to 30 seconds and are ideal for brands that want to engage their customers more. One of the main benefits of Twitter is that it offers live video with Periscope. On the other side, it can be a challenge to target specific demographics on Twitter. Therefore, it is not the best platform for your videos if you want deeper insights into your audience.
Instagram videos last up to 60 seconds. Instagram also attracts a young audience, and it is owned by Facebook, which means you can utilise a lot of the same paid ad data and segmentation options that are available on Facebook. On the down side, Instagram does not have a lot of room for links and ‘next steps,’ and it is hard to direct viewers away from the app and to your website. Therefore, it is not suitable for brands creating long-form content, but it is perfect for brands that want to target millennials and show the human side of their eStore.
Facebook is an excellent place for consumer engagement and for posting awareness videos. The cons of Facebook are that there is no easy way to embed CTAs and if something is posted on Facebook it is virtually invisible to the outside world. It is, therefore, not suited to those looking for more engagement and to build a fan base, but it is ideal for brands looking to boost their reach or make the most of live videos.
Hopefully, you now have a better understanding regarding the use of video on different social media platforms. From Instagram to Facebook, video can be used across all social media accounts, and there are pros and cons of each one. The best thing to do is to work alongside an eCommerce design agency to determine the right strategy for you. Contact Magpie today for more information.