When you first start out with an e-commerce store for your business, it’s important you give it the best possible chance of success. To help you achieve this, we’ve listed some of the most common pitfalls of e-commerce stores for you avoid.
1. Not maximising social media
Never underestimate the power of social media. It’s important that you master social media platforms like Twitter, Instagram, and Facebook to help make your brand more accessible and pull your customer into the story behind your business. This can be achieved with behind the scene photos and sneak peeks of new products. These platforms allow you create a dialogue with potential customers to help serve them better and allow them to shape the direction to take your business.
2. Getting ahead of yourself
It’s very important that in the early days of your store you maximise your resources and time wisely. One of the most common mistakes many e-commerce companies make is building up the inventory before they’ve even tested or checked demand. This can result in a pile of inventory with no customers. You can avoid this by finding a sense of the demand for an item by researching it on marketplaces such as eBay to check how many have sold.
3. Not having a content marketing plan
The importance of content marketing is ever increasing. Not only is it a brilliant way to communicate with your audience but when you know what you’re doing, it integrates and fuels many of the inbound marketing techniques like social media marketing, SEO, and lead generation campaigns. All these things are needed to help make your e-commerce store a success, so don’t overlook it. Remember: content is king!
Remember the growth of your e-commerce business will depend upon your ability to increase sales and acquire new customers. Every marketing channel has a cost in terms of money and time – it’s up to you to find the right balance.
If you’d like some assistance, then get in touch with us and we can help you design an e-commerce store that’s built for success.